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InnovaBlack InnovaBlack®

Comprehensive Privacy Notice

Issued under Mexico's Federal Law on the Protection of Personal Data Held by Private Parties (LFPDPPP), published in the Official Gazette of the Federation on March 20, 2025.

Last updated: September 14, 2026
Version: 1.2
In effect: until a new version is published
Governing language: this English version is provided for convenience. If it differs from the Spanish version, the Spanish version prevails.

1. Who we are

The data controller is InnovaBlack® ("InnovaBlack", "we", "us"), a company with its address for the purposes of this notice in Guadalajara, Jalisco, Mexico. You can reach us at hello@innova.black.

InnovaBlack builds agentic ecosystems (systems, synthetic agents, agentic offices and service robots) for financial institutions in Mexico and for companies in other industries.

2. Personal data we collect

To fulfill the purposes described in this notice, we may collect the following categories of personal data:

CategoryData
IdentityFull name, job title and company
ContactWork email, phone number, city
BusinessIndustry or type of institution, project stage, main need and urgency you share with us
BrowsingIP address (stored pseudonymized), browser type, pages visited, traffic source (UTM, referrer), session identifiers
InteractionsMessages exchanged with our chat agents on the site or over WhatsApp, answers to calculators and diagnostics, content downloads

We do not collect sensitive personal data. We never ask about racial or ethnic origin, health, genetic information, religious beliefs, political opinions, sexual orientation or union membership.

3. How we use your data

3.1 Primary purposes (required)

These purposes are the basis of our relationship with you and are required for it:

  • Responding to requests for information, quotes, visits and diagnostic sessions.
  • Delivering the professional services you hire us for.
  • Sending operational communications about an active project.
  • Meeting the tax, accounting and legal obligations that apply to our services.
  • Keeping internal control and audit records under our policies.

3.2 Secondary purposes (optional)

These purposes aren't required for our core relationship, but they help us serve you better. You can opt out of them without affecting that relationship:

  • Marketing communications (newsletter, educational content, event invitations).
  • Statistical analysis of site usage to improve our products and services.
  • Tailoring content to your company's industry.
  • Internal research on trends in the industries we serve.

To opt out of these secondary purposes, email hello@innova.black with the subject line "Opt-out of secondary purposes".

We process your personal data under Mexico's current Federal Law on the Protection of Personal Data Held by Private Parties. Until the regulations for that law are issued, the prior regulations apply to the extent they don't conflict with it.

Consent is considered implied when this notice has been made available to you and you don't object. Where express consent is required (for example, direct marketing), we will ask for it through a dedicated checkbox.

5. Who we share your data with

InnovaBlack may share your personal data with the following third parties to fulfill the purposes above:

RecipientPurposeConsent required
Resend (United States)Transactional emails and notificationsNo (required to provide the service)
Vercel Inc. (United States)Website hosting and serverless functionsNo (required to provide the service)
Railway Corp. (United States)Hosting for our chat and agent servicesNo (required to provide the service)
Cloudflare Inc. (United States)Bot protection and traffic verificationNo (required for security)
Google LLC (United States)Traffic analytics (Google Analytics 4)Yes (secondary purpose)
Meta Platforms, Inc. (United States)Visit and ad performance measurement (Meta Pixel)Yes (secondary purpose)
Anthropic PBC (United States)Processing chat agent messages with language modelsNo (required to provide the service)
Neon Inc. (United States)Database storage for prospective clientsNo (required to provide the service)
Competent authoritiesComplying with legal or regulatory requestsNo (legal exception)

We have contracts or terms of service with these providers that require them to use your data only for the authorized purposes.

We do not sell your personal data.

6. Your ARCO rights and how to exercise them

You have the right to Access, Rectify, Cancel or Oppose the processing of your personal data (ARCO rights, as defined by Mexican law).

To exercise them, email hello@innova.black with the subject line "ARCO request" and include:

  1. Your full name and an address or other means to receive our response.
  2. A document proving your identity, or the legal authority of anyone acting on your behalf.
  3. A clear description of the personal data the request covers.
  4. Anything that helps us locate the data.
  5. The specific right you want to exercise and what you want us to do.

We will respond within the period set by law and, if your request is granted, carry it out within the additional period the law provides.

7. Withdrawing consent

You can withdraw your consent to the processing of your personal data at any time, to the extent the law allows, by emailing hello@innova.black.

Note that in some cases withdrawing consent may mean we can no longer provide the services you hired us for, or that we must keep certain data to meet tax or regulatory obligations.

8. Limiting use or disclosure

To limit the use or disclosure of your personal data for marketing or advertising, you can:

  • Sign up for PROFECO's Public Registry to Avoid Advertising (REPEP), if you are in Mexico.
  • Email hello@innova.black with the subject line "Limit use of my data".
  • Click the unsubscribe link in any marketing email we send you.

9. Cookies, web beacons and tracking technologies

innovablack.ai, fintech.innovablack.ai, studio.innovablack.ai, sinteticos.ai, robots.innovablack.ai and robotsmexico.com.mx use tracking technologies for measurement, security and service improvement:

TechnologyPurposeDuration
Google Analytics 4 (_ga cookies)Aggregate traffic measurementPer Google Analytics settings
Meta Pixel (_fbp cookie)Visit and ad measurementPer Meta settings
First-party session (sessionStorage)Preferred language and campaign attributionBrowser session
Cloudflare TurnstileHuman-traffic verification (anti-bot), no persistent cookiesPer request
Internal session IDLinking site events to chat conversationsTemporary

You can turn off cookies in your browser settings. Doing so may affect how the sites work.

10. Changes to this notice

We may update this notice at any time to reflect changes in the law, new requirements for our services or changes in our privacy practices.

Any change will be posted on this page with the date of the latest update at the top. If the change is material, we will notify you at the email address we have on file.

11. Data protection authority

If you believe your right to personal data protection has been violated by anything we did or failed to do, or suspect a breach of the LFPDPPP, you can file a complaint with Mexico's Ministry of Anti-Corruption and Good Governance (Secretaría Anticorrupción y Buen Gobierno), the authority responsible for protecting personal data held by private parties under current law.

12. Contact for exercising your rights

Controller: InnovaBlack®

Address: Guadalajara, Jalisco, Mexico

Email: hello@innova.black

Website: innovablack.ai

Responsible team: InnovaBlack® Compliance